Balaramapuram, located in the Thiruvananthapuram district of Kerala, is renowned for its traditional handloom textiles, including the famous Balaramapuram handloom dhotis. These handcrafted dhotis hold significant cultural value in Kerala and are especially popular during the Onam festival, which is the state's harvest festival and one of the most important celebrations. Onam is a time when people in Kerala wear traditional attire to participate in various festivities, cultural events, and family gatherings. Men often wear the traditional white dhoti, and Balaramapuram handloom dhotis are a preferred choice due to their authenticity, craftsmanship, and cultural significance.